Senior Global Social Media & Communications Manager (fixed-term contract)
We are looking for a highly motivated Senior Global Social Media & Communications Manager (fixed-term contract) to join our Global Brand Communications Team!
In this role, you will be responsible for defining and implementing our global social media and influencer strategy, ensuring L’Occitane en Provence has a strong, consistent, and engaging presence across all platforms. You will oversee the creation of compelling content tailored to digital audiences, manage global influencer strategy, animate the community of local Social Media & Influence Managers, and coordinate with global and local teams to maximize reach, engagement, and impact.
The position is based in Plan-les-Ouates (near Geneva) and reports to the Head of Brand Fundamentals.
Main Responsibilities:
Social Media & Influence Management (70%)
* Define and roll out the global social media strategy in alignment with brand objectives, ensuring consistency across platforms and markets.
* Drive content creation (key messages, stories, visual assets, videos, UGC amplification) tailored to digital and social audiences.
* Set the global influencer strategy and provide frameworks, guidelines, and best practices to support local markets in building authentic and impactful partnerships
* Animate and support the community of local Social Media Managers, fostering knowledge-sharing, alignment, and best practice execution across markets.
* Collaborate closely with the 360 communications team and the creative team to infuse social-first best practices into content development and brief assets designed for maximum impact on digital platforms.
* Monitor social media performance, identify best practices, and make data-driven adjustments to optimize engagement and community growth.
* Stay ahead of emerging trends, formats, and platforms to continuously elevate the brand’s social media presence.
Global Media & Communication (30%)
* Support the deployment of the global media strategy, ensuring coherence with brand messaging and creative direction.
* Collaborate with local markets and the RGM team to align paid media strategies with global social media and influence initiatives.
* Partner with the 360 communications team to provide social insights and recommendations, ensuring paid media assets are optimized for digital engagement.
* Build relationships with media and digital partners to drive innovative collaborations.
How you can fit:
* Master’s degree in Marketing, Communications or related field.
* +7 years of experience in social media & influence within premium brands
* Proven track record in developing and executing successful social-first strategies.
* Deep understanding of digital ecosystems, platforms, and influencer networks.
* Fluent in English; French is a strong asset.
* Previous experience in cosmetics, beauty, or lifestyle industries is a plus.
* Strong creative mindset combined with analytical skills; comfortable with KPIs, reporting, and optimization.
* Excellent interpersonal and influencing skills, with the ability to work collaboratively across global teams.
* Proactive, agile, and solution-oriented, thriving in a fast-paced international environment and ability to work within tight deadlines.
* Strong ability to manage multiple conflicting priorities and to maintain a helicopter view with a hands-on approach
* Solid oral presentation skills
L’Occitane en Provence is an equal opportunities employer and welcomes applications from diverse candidates.
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