Description du posteOur Head of Communication supports the VP Marketing in defining and executing the communications strategy for the brand and in deploying guidelines to the markets. He or she will manage the communication team at headquarters and guide the marketing teams in the markets. He or she will ensure a consistent brand expression globally.Key responsibilitiesCommunicationParticipate in the development of the global communication strategy of the brand in collaboration with the management.Drive the development and management of advertisement campaigns and manage agencies and budgets.Manage the production of digital and print assets to support the media, social media, PR and sales strategies.Define, create, manage, and deploy the corporate identity guidelines and ensure consistent applicationEnsure timely development and production of the usual communication tools and material, such as the catalogue, branded stationery, invitation cards, etc.Define and execute the communication campaigns to support product launches and celebrate key moments of the year, including digital, print and POS material.MediaDefine the global media strategy, budget and plan across all channels and ensure its implementation in the markets.Manage the media buying at HQ and oversee media buying in the markets, ensuring budget controlDevelop relationships with key media, and identify new partnership opportunities in close collaboration with our head of PRWebManage the brand communication on the websiteEnsure the ongoing development of the brand websiteManages the relationship with the agencies and the defined budget.SocialOversee the brand social media strategy and manage the corporate accounts at HQ and in the markets.Oversee the social media advertising strategy and executionPeopleLead and manage the HQ communication team, ensuring planning and coordination across teams and projects.Lead and guide brand managers and marketing professionals in the markets.AnalyticsMonitor and report return on investment for all media and advertising spendProfilExperience and competenciesStrong marketing experience preferably in the luxury sector, with budget responsibilityExperience in the watch and jewelry industryProficient user of graphic creation tools and early adopter of AI powered toolsHands-on personality and keen to dive into operational mattersLeadership and team management experienceStrong team player with excellent communication skillsAbility to work internationallyAttention to detailLanguages: English and French requiredChemin de l'Étang 6, Paudex (Vaud), SuisseAdresse de l'entrepriseBlancpain SALe Rocher 12CH- Le BrassusPartagez cette annonce
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