Reporting to the E-commerce Web Marketing, CRO and SEO Manager; the E-Commerce Web & E-Mail Marketing Intern will support the Web marketing Team with all performance marketing related tasks.
The job will focus on the definition, implementation and support of Web Marketing activities, with a strong focus on performance across all channels such as Email Marketing, SEM, SEO, Affiliation and more. The position also implies the monitoring and analysis of promo redemption, sale and web marketing core KPIs (Visits, CR, Revenue).
CORE JOB RESPONSIBILITIES
* Collect data, identify trends and insights to support Web Marketing team in improving ROI;
* Communicate and provide campaign assets to the external Media Agency;
* Steady competitors monitoring (qualitative and quantitative) in order to propose new ideas and strategies;
* Upload and schedule DEMs (Direct Email Marketing);
* Support the SEO Specialist with optimizations on SEO, SEM and Affiliation related tasks;
* Cooperate with the E-commerce Web-Marketing Team in order to accomplish cross-department projects (mainly CRM, ADV, Marketing);
* Daily checks on SEM and Display campaigns in order to verify alignment between assets and commercial calendar
* Support Web Marketing team in developing ad hoc qualitative and quantitative analysis, for instance:
* Promotion redemption;
* DEM Performances;
* Weekly product categories performances to support merchandising actions based on KPIs like CR, CTR and Visits.
Requirements
* University degree;
* Interest in the fashion industry and Digital Marketing;
* Must have excellent organizational and time management skills;
* Numerical and analytical skills with meticulous attention to details;
* Flexible with the ability to adapt to complex business situations;
* Strong sense of urgency and problem solving skills;
* Capability to work under strict, short deadlines;
* Highly motivated and committed to the job assigned;
* Positive attitude, cooperative and team player, but also with the ability to work independently;
* Excellent interpersonal and communication skills with the ability to interact with a diverse group at all level;
* Interested to work in an international environment and to network with worldwide business units;
* Knowledge of tools such as GA4, Google Trends, SEMrush and Google Search Console is a plus;
* HTML basic knowledge;
* Strong knowledge of Office package (mainly Excel and Power Point);
* Proficiency knowledge of English language – both written and spoken. Any additional language is a plus.
Benefits
* An International, fresh and dynamic working environment
* Balance between work and personal life: Smart Working (Hybrid work model) and Time flexibility
* Training & Development platform and paths
* Discount on our products both online and in stores
Don’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.
Guess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand.
Do you think we’re a good match for you? Apply now to be part of our family!