The VisilabGroup, as part of the globally operating company EssilorLuxottica, is the No. 1 optician in Switzerland with the brands Visilab, Kochoptik, McOptic, and Linsenmax, and 170 stores.
We are offering you the opportunity to join our Marketing Digital department as :
Online retail trainee_m/F 100%_Fixed-term contract 6 months_Genève
As an online retail coordinator, you will be reporting to the Online Retail Manager. You will be responsible for supporting our various digital projects aimed to increase the DISS (digital influenced sales in store) revenu. You will work closely with the VisilabGroup marketing teams (Visilab, McOptic, Kochoptik) to ensure a consistent and positive customer experience.
Your Responsibilities :
Online retail:
Website :
1. Coordinate the implementation of various optimizations with the digital team in order to optimize the conversion rate of the appointment funnel and all features that are linked to increase the store traffic.
2. Analysis & reporting of the performances for online features
3. Testing of different websites
4. Perform market analysis and research on competition
5. Coordinate and work on various projects to develop the drive to store from the website
Performance marketing :
6. Collaborate with agencies and third-party vendors to ensure timely delivery of all assets, facilitating successful campaign launches
7. Conduct reviews of campaign setups to prevent errors prior to launch and monitor performance thereafter
8. Perform daily performance checks to address any deviations from expected results
9. Propose strategic adjustments to enhance performance, including refining ad copies, visuals, and A/B testing
Your Qualifications and Skills :
10. Bachelor in online marketing, or relevant
11. English / French, knowledge in German is a plus
12. Experience in digital marketing
13. Knowledge of Google Analytics & Google Adwords
14. Knowledge in project management
15. Pack Office
16. Adobe Campaign is a plus
17. Excellent analytical skills and ability to interpret data
18. Excellent interpersonal communication skills
19. Ability to work independently and collaborate effectively in a team
20. Ability to multi-task and meet strict deadlines
21. Be proactive & suggest new ideas
Our Offer :
22. A great opportunity to develop areas of expertise and contribute to projects.