Overview
Join to apply for the Senior Marketing Specialist role at SHL Medical.
SHL Medical is a world-leading provider in the design, development, and manufacturing of advanced self-injection devices. With a global team of 6,000 employees, we partner with leading pharmaceutical and biotech companies to deliver innovative autoinjectors, pen injectors, and other drug delivery systems. Headquartered in Switzerland since 2018, with key operations in Sweden, Taiwan, and the US, we are united by a commitment to innovation, impact, and growth. We empower our people to develop solutions that make a meaningful difference in the lives of millions of patients while fostering a supportive, inclusive, and dynamic workplace for our colleagues.
Job Responsibilities
* Plan, develop, and execute integrated marketing campaigns across multiple channels (digital, print, events, social media, etc.).
* Coordinate and collaborate with internal stakeholders, creative teams, and external vendors to ensure timely and high-quality campaign delivery.
* Monitor and analyze campaign performance using KPIs and metrics to optimize results and ROI.
* Coordinate multi-channel campaigns by integrating digital (ads, web, email) and physical (conferences, events) initiatives.
* Ensure timely resource allocation, campaign planning, execution, and performance tracking via tools such as ClickUp.
* Manage campaign budgets, timelines, and reporting.
Content Development & Brand Management
* Develop marketing content, including emails, website copy, social media posts, white papers, and case studies.
* Ensure all content aligns with brand guidelines and messaging frameworks.
* Support brand activation efforts to enhance awareness and market presence.
* Lead the creation, standardization, and continuous improvement of corporate, marketing, and sales materials.
* Ensure content reflects SHL Medical’s brand identity, messaging strategy, and global sales objectives.
* Establish and manage sustainable content lifecycle processes for development, distribution, and maintenance of materials.
* Collaborate cross-functionally to gather feedback and drive ongoing optimization of messaging and tools.
Digital Marketing & Analytics
* Support SEO, SEM, and email marketing strategies.
* Analyze web traffic and engagement metrics using tools such as Google Analytics, Salesforce, Pardot, or similar platforms.
* Provide insights and recommendations based on campaign and channel performance data.
* Experience in executing digital marketing campaigns on Google, LinkedIn, and related channels.
Cross-Functional Collaboration
* Work closely with other teams in SHL’s Communication and Marketing department, SHL Medical Growth function, and other departments to align messaging and campaigns with go-to-market strategies.
* Ensure consistent communication and marketing materials across internal and external platforms.
Minimum Requirements
* Minimum 5+ years of experience in B2B or B2C marketing, preferably in a senior or specialist-level role.
* Strong project management skills and ability to manage multiple campaigns simultaneously.
* Proficiency in marketing tools such as HubSpot, Salesforce, Adobe Creative Suite, and marketing automation platforms.
* Excellent writing, communication, and presentation skills, with proven ability to initiate and drive global and cross-functional projects in international matrix organizations.
* Experience with data analysis and campaign reporting tools.
* Knowledge of digital marketing strategies and content marketing best practices.
* Proven experience in digital marketing, including SEO, SEM, email marketing, and social media.
* Strong understanding of current online marketing concepts, strategy, and best practices.
* Commitment to continuous learning and adapting in a fast-paced, global digital landscape.
Preferred Qualifications
* Bachelors degree in Marketing, Communications, Business, or a related field (Master’s degree a plus).
* Skilled in B2B digital marketing channels, including LinkedIn and Google Ads.
* Experience in branding activation and management is an asset.
* German language skills are advantageous.
We Offer
* Challenging assignments in a fast-growing and innovative industry.
* A multicultural team and modern working environment with state-of-the-art facilities and technologies.
* An inclusive and collaborative environment with a sense of belonging and growth.
* Various opportunities for personal and professional development within a global organization.
* Flexible hours and hybrid working policy.
Interested in joining SHL Medical and in supporting us with your expertise and personality? Then we look forward to receiving your application to our Talent Acquisition Department.
For more information on SHL Medical, please visit: shl-medical.com/careers
Please note: We do not accept applications from recruitment agencies for this position.
Job Details
* Seniority level: Associate
* Employment type: Full-time
* Job function: Marketing and Sales
* Industries: Medical Device
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