We are seeking a Digital Marketing Manager to shape the digital expression of a brand at the crossroads of independent watchmaking and technologies of our era.
This role is intended for a part-time or freelance professional with a deep understanding of luxury codes, rarity, and brand storytelling, combined with fluency in digital ecosystems.
No agency please. Independent professionals welcome.
Key Responsibilities
* Craft and lead a digital strategy aligned with a discreet, high-end positioning
* Develop refined, editorial-quality content across selected digital platforms
* Translate luxury brand values and heritage into compelling narratives adapted to crypto and blockchain audiences.
* Safeguard brand tone, visual coherence, and a sense of exclusivity across all touch-points
* Operates targeted digital initiatives through different medium / platforms while preserving brand equity and desirability.
Profile
* Proven experience in digital marketing within luxury, haute horlogerie, or high-end lifestyle brands.
* Strong understanding of blockchain and "
Web3"
as well as their relevance to collectibles, provenance, and digital assets.
* Exceptional storytelling skills and aesthetic sensitivity.
* Strategic, detail-oriented, and comfortable working with a high level of autonomy.
* Photographic/video capture and editing are pluses.
* Fluent in English (French is a plus)
Part-time / Freelance collaboration. Open to discuss.
Please reach out via LinkedIn with your profile or a short introduction.