Consultant (12 months, home-based, remotely) Digital Data Analyst, Individual Giving, PFP, Geneva
Apply now. Job no: 583017
Contract type: Consultant
Duty Station: Geneva
Level: Consultancy
Location: Switzerland
Categories: Communication, Partnerships, Fund Raising
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential. At UNICEF, promoting the rights of every child is a calling.
UNICEF is a place where careers are built. We offer professional and personal development with an attractive compensation and benefits package. Visit our website to learn more about UNICEF.
Purpose Of Assignment
UNICEF is expanding its digital footprint and seeks a Digital Data Analyst to support a digital transformation journey aimed at increasing revenues and impact. This role supports the IG team in Geneva, responsible for a fundraising program delivering over one billion dollars in income annually. The Digital Data Analyst will implement and create a Retention Dashboard for the Email Marketing Salesforce team, develop ML models to tackle churn, and support the development of a marketing mix model for UNICEF IG.
Scope Of Work
The Digital Data Analyst is expected to:
* Act as a subject matter expert in data analytics and GCP/Salesforce data technologies for digital channels.
* Design and implement modern, scalable data solutions using Google Cloud Platform.
* Work within an Agile environment.
* Build and deliver data and reporting solutions using GCP products.
Key Responsibilities And Main Tasks
* Donors Dashboard: develop the BigQuery dataset, dashboard with Stripe data, and full CRM data coverage (touchpoints, journeys, demographics) to gain insights into donor behavior and optimize fundraising.
* Full Email Dashboard – Journey Accelerator: integrate Salesforce Marketing Cloud and deliver a BigQuery dataset and dashboard to monitor email campaign performance.
* Cash to Pledge / LTV ML Model Development: build features, train and enhance an ML model for LTV and pledge uplift; identify at-risk customers.
* Meridyan MMM Project: develop reusable model pipelines for markets and implement the Meridyan MMM model piloted in Germany.
* Drive Digital Analytics Maturity: own analytics roadmap for marketing, retention, and customer journeys; use data to identify trends and opportunities.
* Collaborate Across Departments: work with Local IG team, Virtual Hub, and Retention teams to refine data requirements and consumption needs.
* Capacity Build and Train: propose data ingestion and operationalization techniques; upskill internal teams on Google Marketing Hub Platform.
Deliverables / Key Activities
1. Deliverable 1 by end September 2025 – Donors Dashboard for Virtual Hub and International Markets: one functional BigQuery dataset combining Stripe and CRM data; partial coverage dashboard with Stripe data and initial donor insights.
2. Deliverable 2 by end October 2025 – Donors Dashboard full coverage: CRM data integration for touchpoints, journeys, demographics; establish data integration dashboard.
3. Deliverable 3 by end October 2025 – Full Email Dashboard for Journey Accelerator: comprehensive BigQuery dataset from Salesforce Marketing Cloud; campaign performance dashboard.
4. Deliverable 4 by end November 2025 – Donors Dashboard insights report and Salesforce Marketing Cloud integration.
5. Deliverable 5 by end November 2025 – Data Visualization and Email Marketing optimization reports.
6. Deliverable 6 by end December 2025 – Churn ML Model: develop, evaluate, and prepare a churn prediction model.
7. Deliverable 7 by end January 2026 – Implement churn prediction model into systems.
8. Deliverable 8 by end March 2026 – Lightweight MMM: reusable market pipeline and pilot MMM implementation.
9. Deliverable 9 by end May 2026 – MMM model performance evaluation and reporting.
10. Deliverable 10 by end June 2026 – Drive analytics maturity: audience segmentation and data-driven strategies.
11. Deliverable 11 by end July 2026 – Data requirements collaboration and recommendations report.
12. Deliverable 12 by end August 2026 – Education: training materials and minimum 3 training sessions per year.
Travel
* There may be travel as needed; travel costs are not included in lump-sum fees.
Qualifications
* Education: Advanced degree in Computer Science, Statistics, Mathematics, IT, or related field is preferred; or a first-level degree plus 2 years relevant experience.
* Experience: minimum 5 years in data and analytics; cloud technologies, especially Google BigQuery; strong SQL; experience building analytics dashboards and using data to optimize campaigns.
* Languages: English fluency required; knowledge of another UN official language is an asset.
* Others: willingness to learn new technologies; ability to explain data solutions to non-technical colleagues.
For every child, you demonstrate UNICEF values: Care, Respect, Integrity, Trust, Accountability, Sustainability (CRITAS).
Remarks
Please indicate your all-inclusive fees against the deliverables in the cover letter. Payment of professional fees will be based on agreed deliverables. Shortlisted candidates will be contacted. Consultants are not staff members and are not entitled to staff benefits.
Advertised: 03 Sep 2025 W. Europe Daylight Time
Deadline: 10 Sep 2025 W. Europe Daylight Time
UNICEF is committed to diversity and inclusion. Reasonable accommodation is provided for candidates with disabilities. All selected candidates will undergo background checks and credential verification.
Note: The following adjacent job sections appear to be unrelated to this UNICEF role and are not included in this refined description.
#J-18808-Ljbffr